We launched in the year 2000, and now we’re a teenager we’re proud to still be at the heart of East Lancashire in everything we do.
Despite being 13, we’re not the type of radio station that likes to stay upstairs in our room. We’re at our best when we’re out in our community meeting our audience, reflecting what’s going on in their lives. That’s why we dress up in bunny ears for the Midnight Walk, and why Andy wears pink for Race For Life. That’s why Chris squeezes into his lycra for the Pennine 10k, and why Helen stalks celebrities at Turf Moor.
Of course, there is a serious side to what we do. We know that being the radio station with the highest audience in East Lancashire* brings with it a social responsibility.
That’s why we endeavour to change people’s lives for the better.
That’s why we encourage our amazing audience to donate food and toiletries at Christmas to those who wouldn’t otherwise get them. That’s why in March we shut the office for the day and donated over 300 man hours to Burnley Youth Theatre. That’s why we ran our Swimsafe campaign to remind everyone of the dangers of swimming outdoors. That’s why once a year we recognise the great and the good of East Lancashire at our Local Hero Awards. Imagine that, a teenager with a social conscience.
We’re also proud to be a Burnley business supporting and helping Burnley businesses to grow. Every week we talk to hundreds of local businesses along the M65 corridor and design cost effective marketing solutions to allow them to talk to our audience. Whatever the business, whatever the budget we can come up with tailor made ideas to excite you, and deliver real tangible business growth.
And we also have that other quality not always present in a teenager – gratitude. We know that other radio stations exist. We know that some of you have record players, cassette decks and even those new fangled MP3 players. And despite that, you still choose 2BR – with 1 in 2 people listening to us*. Thank you for allowing us to be your source of music, entertainment, news and information – and here’s to the next 13 years.
*2BR TSA RAJAR Q3 2013